Boston, MA (PRWEB) June 05, 2012
An emerging architecture places social networking and collaboration services as an enterprise service rather than a dedicated location, though early adopters face significant hurdles, according to an updated evaluation report released today by independent analyst firm, The Real Story Group (formerly CMS Watch).
RSGs Enterprise Collaboration & Social Software research critically evaluates 22 major vendors, including five that focus on “socializing” existing systems. These are:
NewsGator: Social Sites
TIBCO Software: tibbr
This emerging architecture posits that employees want to interact and collaborate within the flow of their everyday work, regardless of the applications they use, notes RSG Analyst Kashyap Kompella. The idea is less social-as-a-destination and more social-as-a-service across your digital workplace.
At the same time, RSG found vendors and customers alike struggling to fulfill this new approach. Four key challenges include:
Lack of ubiquity. Chatter and Social Sites remain bound primarily to a single enterprise platform (Salesforce and SharePoint, respectively)
Integration complexity and expense. TIBCO’s tibbr offers the potential for rich integration with legacy systems, but with significantly higher cost and complexity
Contextual discordance. Socialcast and Chatter offer lighter-weight alternatives, but frequently struggle to fold neatly into existing work processes
Mobile disconnect. All the social layer vendors distribute their own mobile clients rather than integrating with existing mobile apps from legacy vendors
“As an emerging architecture, enterprises face divergent choices about how and how much they implement,” notes RSG Founder, Tony Byrne. “With a dearth of integration standards, vendors are tending to come up with one-off approaches, so customers will want to test very carefully before committing one way or another.
The Real Story Group provides research and advisory services to support you through content technology selection and implementation. Through highly detailed technical evaluations, advisory papers, and education courses, The Real Story Group helps you to sort out the complex technology landscape, so that you can minimize time and effort identifying technologies suited to your particular requirements. The Real Story Group evaluates Web Content & Experience Management, Digital & Media Asset Management, Document Management (ECM), Enterprise Collaboration & Social Software, Enterprise Search, and SharePoint Ecosystem vendors. To retain its independence as an impartial analyst firm, Real Story Group works solely for solutions buyers and never for vendors.