Nashville, TN (PRWEB) April 28, 2012
Horton Group has added search engine optimization specialist, Erik Nelson to the SEO division of their interactive agency. Nelson will direct the placement of appropriate keywords and hyperlinks on each website developed by the Horton team. Nelson will be a primary point of contact with clients, supplying them with reports and statistical data on the performance of their websites. These reports can cover information such as the amount of traffic that a website is handling over a given period of time or include visual representations of a websites most popular elements. Nelson will be responsible for reviewing website projects for a number of organizational factors that help maximize a websites full search potential such as planning for unique keywords, links and URLs.
There is a huge array of tools available to make certain that each page on a website is optimized to attract the most visitors. Learning how to use those tools effectively is critical to a website’s survival. Search engine marketing takes into consideration a variety of details concerning the content and structure of a website, explained Nelson. Not only do search engines scan websites for appropriately used terms and keywords, but they study how those terms are arranged and used within the website. Search engines like Google also look at websites’ URLs and embedded links.
The technology that drives search engines has become quite sophisticated, making it difficult for smaller websites to handle the extra leverage exerted by bigger, content rich websites. The content structure of a website needs to be constantly monitored and updated to keep pace with quickly changing web trends. Having an SEO professional gives added value to any company trying to establish a larger online presence, stated Horton Group project manager Charley Campbell. It is a huge benefit for small companies to have dedicated professionals like Erik monitoring the traffic to their pages and providing them with useful reports on ways to improve those numbers.
Before joining the Horton Group Nelson worked for a large SEO firm in Stockholm, Sweden perfecting his search engine strategies while managing a team of website managers. In his free time Nelson enjoys the Nashville concert scene, watching films or indulging in the many diverse cuisine options Nashville has to offer.
Horton Group has worked with companies of all sizes to maximize search engine hits by providing in-depth analysis, monitoring site statistics and creating strategic search engine marketing plans. In addition to search engine marketing they also offer web design and development, brand management, social media marketing, and media buying services.
For more information about Horton Groups search engine marketing and optimization services contact the firm either by phone at 615-292-8642 or by email at info(at)Hortongroup(dot)com.
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